Business Design Centre awarded Superbrand status

Business Design Centre (BDC), London’s most spectacular exhibition and conference venue, is delighted to have been voted as a Business Superbrand for the first time. Business Superbrands is an annual barometer of the country’s strongest B2B brands as chosen by an independent vote.

Dominic Jones, CEO of the BDC, comments, “I am so proud that the BDC has been recognised as a Business Superbrand for 2010. We have worked hard to create a brand that is recognised for both its strength and quality, to be voted into this prestigious list is extremely exciting and a great honour.”

Superbrand status is achieved after a long selection process. Selected from a list of thousands of brands the BDC were successful in making the top 500 after a series of expert independent voting processes.

Jones adds; “The BDC brand has been built upon strong company values that include excelling in customer service and maintaining an exceptional venue offer. It is deeply rewarding that the many independent voters of the Superbrands programme saw what the BDC brand stood for.”

The voters are asked to assess each brand based on their perception of strength in the UK market bearing in mind the Superbrand definition; “A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors which customers want and recognise. They must represent Quality, Reliability, and Distinction.”