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Sleep 2014

10.11.2014

Sleep is Europe’s leading hotel design and development event, attracting some 3,500 designers, architects, specifiers, hotel operators, funders and many other professionals from around the world. The event is recognised for pioneering new ideas, showcasing the very best in manufactured and crafted products for the hotel sector and providing great networking opportunities for everyone who works in the industry. Inspiring and ingenious, Sleep is however more than a premier celebration of the dynamic nature of hotel design and development today. It is known as the place where business is done, thanks to its exclusive focus on quality and leadership.

This means, for example, that the exhibitors are carefully curated to ensure an exciting mix of established names and newcomers to the industry. Just a few of the exhibitors new to Sleep this November are: Acrylic Couture, Benetti Stone, Dupre Materials, Orangebox and Sara Newman Design. Longstanding exhibitors include Dornbracht, Grohe, Laufen, Naturalmat and Punkt, to name but a tiny number.

Every year the Sleep Set challenge, in which design companies and their fit-out partners compete in designing and building concept rooms, scales a new height. This year, the subject is a bedroom for a new hotel brand aiming at “Simplexity”, with design companies, Nigel Coates, NoChintz, SKM Design and Dreimeta aiming to impress and captivate the judges and visitors alike.

For the first time this year, Sleep is spilling out onto our forecourt. Here, the new generation of Snoozebox, the pop-up hotel solution for crowd events anywhere in the world, is to have its first public airing while, alongside it, Polcom Modular will give visitors the chance to see at first-hand what can be achieved using the latest in modular construction techniques. Also a first this year, there is to be a “roof-top terrace” (actually this is indoors on the third floor gallery level), called Above & Beyond (visual above). Designed, like so much in Sleep, to be an unforgettable experience, the terrace will also be the place to explore the value that well-designed outdoor spaces can bring to hotels and resorts. Experts from landscape design practice, Scape Design Associates, and KETTAL Outdoor Collections will be on hand to discuss ideas and offer advice.

The Sleep Conference, which is free-to-attend, will include such headline speakers as architects, George Yabu and Glenn Pushelberg, designers, Patrick Jouin and Sanjit Manku, and Jeremy King, the operator of the new Beaumont Hotel in London. There will be panel sessions discussing such current issues as the trends for Aparthotels, the new wave of designer hostels, the challenges in transforming historic buildings into award-winning hotels and the commercial value that design really brings hotels. The conference is a great opportunity to network amongst the industry influencers and visitors can also join the Round Tables to talk one-to-one with the VIP hosts.

The Sleep Bar is always an astonishing feat of design and a great hub for meeting colleagues and catching up on emails. Each year, the Bar is realised by a different team and for 2014 it’s the award-winning Swedish design company Stylt Trampoli who are creating a Royale Agricultural idyll, which hints at the BDC’s past but with more than a dash of contemporary London edge.

For further information about Sleep, visit www.thesleepevent.com. Register for free entry online and avoid the £30.00 entry fee.

If you would like further information on other events taking place at the BDC then please have a look in our upcoming events section.

Posted by Kate

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