Over the past year, we have expanded our digital offerings at the BDC, with 13 high-definition screens in high traffic areas.
What's New
Create an unforgettable first impression with the Business Design Centre’s new front window digital signage, offering event organisers and sponsors a premium opportunity to engage visitors before they even enter the venue.
As part of our continued investment in creating exceptional event experiences, we are introducing eight high-definition digital screens across our iconic front windows.
The First Touchpoint, Elevated
The entrance to your event plays a crucial role. It is the moment attendees begin forming first impressions and connecting with sponsors, setting the tone for the rest of the day and reinforcing brand identity.
Our new front window digital signage transforms the Business Design Centre’s iconic glass façade into a high-impact digital canvas. Featuring eight high-definition screens, this new infrastructure will enable organisers to deliver dynamic content and create a seamless brand experience.
The new screens will not disrupt the look of the BDC’s front entrance or limit branding opportunities. Quite the opposite, they have been designed to deliver:
- Premium, enhanced branding at one of the most important touchpoints for any event – the arrival to the venue;
- A new opportunity to deliver dynamic content – including stills, videos and animations;
- Combinations of traditional print and digital content;
- Enhanced brand awareness, including pre-event promotions.
- Streamlined booking process – one point of contact for all window bookings
As part of our ongoing commitment to innovation and enhancing the visitor experience, this investment reflects our ambition to continually improve how we connect with audiences and support the success of the events and businesses that call the Business Design Centre home.
This investment supports our long-term vision to provide organisers with modern, flexible branding solutions while creating a more connected and engaging experience for attendees.
Absolutely! Printed window vinyl opportunities will remain available across designated areas of the façade. The introduction of the new screens is designed to complement and elevate, rather than replace, traditional branding options.
Our team can advise on the best combinations of print and digital solutions to maximise visibility for your event.
The screens support a variety of content formats including:
- Static branding
- Animations and promotional videos
- Sponsor messages
- Welcome content
- Event information
For best results, we recommend:
- Using impactful, short-form video content or motion graphics
- Running welcome messages
- Promoting key speakers and exhibitors
The front window digital signage is expected to be available for hire from early October 2026. Please contact us to discuss availability and package options for your event: media@bdc.london
The move to outdoor digital signage supports the Business Design Centre’s sustainability objectives by reducing the need for large-format printed materials and minimising installation waste. The screens also provide greater flexibility, allowing content to be updated instantly without additional production requirements or to be reused year on year.
Technical Specifications & USPs
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- Daylight visible display technology
- Flexible scheduling options
Indoor Digital Signage & Wayfinding
Creating an impactful delegate journey should not stop at the entrance to the venue.
The Business Design Centre offers a range of flexible indoor digital signage solutions designed to extend branding opportunities throughout our building.
Hear from our organisers and Max Bull, Chief Commercial Officer at the Business Design Centre, about the impact a venue-wide adoption of indoor digital signage had on ACE 2026:
Perfect for exhibitions seeking maximum exhibitor awareness and visitor wayfinding throughout the venue, the package includes:
- 8 high-spec digital screens, strategically located in high-traffic areas across the Mezzanine and Village Green
- Coverage from reception to main event space
- Packages available based on the number of assets
Designed to increase delegate engagement, reinforce event branding and communicate schedules and sponsor messages in real time:
- 4 high-spec LED screens, including a wall filling screen at the Gallery Hall Entrance for maximum opportunity
- Packages available based number of assets
Ready to Elevate Your Event Branding?
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