Head of Marketing

• Develop and oversee the implementation of the marketing strategy for new and existing products and services.
• Collaborate with senior executives in the development and execution of the overall business plan; identifying new business opportunities and ensuring brand consistency in new ventures.
• Deliver weekly and monthly reports to parent companies, ensuring content, data, and KPIs are tracked and shared effectively.
• Develop opportunities, promoting sponsorship, branding and other marketing packages with the support of the Marketing Coordinator.
• Set and manage the annual marketing budget, measuring and evaluating ROI on spending to better inform future strategies.
• Work closely with the BDC sales team; enabling them to meet their commercial objectives by providing them with suitable tools and materials as well as supporting their sales missions with appropriate campaigns and follow up communications.
• Promote the business through relevant PR comms, new stories and lead on the submission of entries to relevant industry awards for the venue and team.
• Oversee all channels to develop the BDC’s online community. Guide the daily activities of the Marketing Coordinator, responsible for the maintenance of the company’s social channels and digital presence including the website and any external website listings.
• Approve the production and review of content for the company’s online presence, email campaigns, editorial design and overseeing the company’s publications, ensuring that the wesbite is maintained in line with best practice.
• Undertake ongoing analysis of the competitive environment and consumer trends to ensure that the BDC is operating in line with industry standards and where possible implement new activities.
• Actively build key relationships, networking with relevant industry counterparts at AEO/AEV meetings, other opportunities such as the Festival of Marketing and those applicable to the event, design and office space sectors.
• Negotiate with media agencies and promotional companies, securing agreements on the production of promotional materials and in running campaigns.
• Manage and resolve feedback received on social media, through the website and via feedback forms. 
• Proactively contribute to the improvement of venue facilities and services for all stakeholders – with a particular focus on digital and branding opportunities.

Our clients and community at the BDC come from many different cultures and backgrounds, and it is this diversity that makes us a better place. We are an open-minded organisation that as a B Corp prioritises it’s people at the highest level and we welcome diverse perspectives to join our team.

We are committed to nurturing an inclusive workplace and supporting equal opportunities for all and do not discriminate in the employment of any member of the team or applicant to a role because of race (including colour, nationality or origin), age, religion, gender, gender identity, sexual orientation or preference, disability status or any other characteristic protected by law.

Whatever your experience or journey so far, we invite you to apply to become part of the BDC team. 

If you have any questions, please email: jointheteam@bdc.london